Free Google Ads Audit & Action Plan

Before The Fix

Recognising the Growth Ceiling

You don't need an audit because your campaigns are failing. You need an audit because you've hit a mathematical wall. We typically see three symptoms before we look at the data.

The Efficiency Ceiling

Every time you attempt to scale your daily budget, your Cost Per Acquisition spikes to an unprofitable level. You are trapped at your current spend.

Corrupted Attribution

Google Ads takes credit for conversions that your CRM doesn't recognise, or claims sales that would have happened organically anyway.

Diminishing Market Share

Your budget is identical, but your lead volume is slowly shrinking month-over-month as competitors bid aggressively on your highest-converting terms.

Comprehensive Review

What We Actually Look At

We don't rely on automated Google recommendations. Our manual audit uncovers the structural flaws costing you money.

Search Term Intent

Are you paying for top-of-funnel research queries instead of bottom-of-funnel buyers?

PMax Wasted Spend

We lift the hood on Performance Max to see if your budget is being wasted on poor quality display or video placements.

Account Architecture

Is your campaign structure too fragmented? We check if your setup is starving Google's machine learning of conversion data.

Bidding Efficiency

We analyse your Target ROAS and CPA constraints to see if the algorithm is being choked by unrealistic goals.

Attribution Accuracy

Are you double-counting conversions? We verify your tracking setup to ensure the data feeding your campaigns is flawless.

Competitor Overlap

We review your Auction Insights to see exactly which competitors are driving up your CPCs and stealing your market share.

The Audit Process

Our senior media buyers manually audit your campaigns, diagnose the leaks, and present the exact structural changes needed to lower your CPA.

Example Audit Focus SAMPLE

Shopping Feed Health

Checking GTINs, MPNs, and custom margin labels to ensure PMax isn't choking on bad data.

PMax Cannibalisation

Extracting exact placement reports to see if display networks are eating your high-intent search budget.

Search Term Bleed

Running N-Gram scripts to identify broad-match patterns wasting daily spend.

POAS Tracking Accuracy

Mapping server-side Profit On Ad Spend (POAS) integration to prevent double-counting.

Alpha/Beta Restructure

Mapping the architectural rebuild required to isolate winning SKUs and restore algorithmic scale.

Note: Every audit is bespoke. We don't use templates; we focus strictly on the structural bottlenecks draining your specific account.

1. Discovery Call

A brief chat to benchmark your current CPA, profit margins, and specific commercial targets before we look at the data.

2. Account Access

We send a standard access request via our Google Partner MCC. Your live campaigns remain completely secure while we conduct our review.

3. The Manual Audit

We review your search term data, reverse-engineer your setups, and stress-test your bidding constraints.

4. The Technical Debrief

We walk you through the raw data. You get the exact list of negative keywords to add, campaigns to pause, and structures to rebuild.

After The Fix

What Happens When You Uncap Performance?

When efficiency improves and data quality is restored, scaling becomes a mathematical certainty. See the projected impact.

Monthly Ad Spend £10,000

Current Trajectory

Average CPA £45.00

Est. Conversions 222

Est. Revenue £44,400

Optimised

Post-Audit Projection

Target CPA (-30%) £31.50

Est. Conversions 317

Projected Revenue £63,400

+£19,000 Monthly Uplift

VS

Ready to see if these numbers are possible for your account?

Claim Your Free Audit

Beyond the Campaign

The Three Pillars of a Profitable Ad Ecosystem

Fixing your campaign structure stops the immediate bleeding. But to scale aggressively, we have to align the three pillars that actually dictate your success in modern Google Ads.

1. Traffic Intent (The Click)

We ensure you are only buying clicks that have a mathematical probability of converting. We strip out top-of-funnel research terms and focus entirely on bottom-of-funnel buyers.

2. Post-Click Experience

The smartest ad campaign in the world can't save a landing page that doesn't convert. We remove UX friction and align the page perfectly with the ad copy to turn expensive clicks into captured revenue.

3. Data & Attribution

Modern Google Ads relies entirely on machine learning. We implement flawless server-side tracking and Offline Conversion Tracking (OCT) so the algorithm optimises for actual CRM revenue, not just soft leads.

What Our Clients Say

"Before working with Growth, I was sceptical of digital marketing agencies, as many overpromise and underdeliver. However, my experience with Growth has been different from the start. Their communication is efficient, they truly understand our brand, and most importantly, they’ve already delivered tangible results that I’m confident can scale. While it’s still early days, I wouldn’t hesitate to recommend them based on the progress we’ve seen so far."

— Charlotte Aytan, Director at TLC Sport

"We've worked with Growth for years, and they’ve been instrumental in our success. They led our rebrand, delivering a seamless, high-performing website that customers consistently praise. Growth handles everything from hosting to updates so we can focus on running our business. Always proactive and easy to reach, they continue to refine our SEO and site strategy to keep us ahead. A truly invaluable partner."

— Asta Ugianske, Director at Hide Rugs

"We engaged with Growth as the digital world can be a real minefield and they made the whole process relatively easy. They built us a website that not only looks the part but delivers, driving real leads and getting Blackwood Ovens in front of the right customers. It’s great working with a team that knows their stuff and actually makes a difference."

— Neil Guest, Managing Director at Blackwood Ovens

"When Dawnvale sought future growth in the hospitality industry, we were fortunate enough to partner with Growth Agency. Their expertise and guidance were instrumental in transforming our aspirations into reality... Thanks to Growth Agency's strategic guidance and hands-on approach, Dawnvale has flourished, emerging as one of the foremost design and build hospitality companies in the market."

— Denise Jones, Marketing Director at Dawnvale

"We’re thrilled with Growth's work and highly recommend them. Their expert team goes above and beyond—not just delivering outstanding campaign results and top-tier service, but also proactively sharing valuable insights, data, and strategic ideas that support our broader business goals. Bonus points for being a fantastic team and an absolute pleasure to work with."

— Sophie Royston, Head of Marketing at teamSOS

"We've worked with the Growth team for over 10 years across various marketing channels, primarily focusing on PPC. Their deep technical expertise in the Google search landscape has consistently delivered excellent results. They stay ahead of industry trends and continuously optimise campaigns to maximise ROI. Their dedication, innovative strategies, and personalised service make them an invaluable partner for our long-term success."

— Ben Slaven, Director at Function18

Dedicated Team

Consultations Delivered by Experts

Your technical audit is built by certified delivery specialists who actively manage millions in ad spend. Your strategy session is then delivered by our front line commercial experts, bringing over a decade of experience across multiple industries.

Angela Zamorski

Head of Client Engagement

Angela leads our client strategy, ensuring every partnership is built on clear communication and a deep understanding of your commercial goals.

Katie Vernon

Client Success Manager

Katie is dedicated to client success, focusing on relationship management and ensuring your business goals are consistently met and exceeded.

Martin Smith

Growth Specialist

Martin is our hands-on specialist, diving deep into account data to identify and execute on new opportunities for profitable, long-term growth.

Liam Houghton

Account Manager

Liam is your day-to-day point of contact, managing campaign execution and ensuring performance is always aligned with key objectives.

Our Credentials

Why Growth Agency?

Top 10% of UK Agencies

As a Google Partner, we're recognised for demonstrating Google Ads expertise and driving client growth.

Experienced Leadership

Our leadership team each have over 25 years of experience building successful agencies and delivering performance for ambitious brands.

UK-Based Specialists

Your account is managed by our in-house team of senior growth specialists, not outsourced or automated.

Got Questions?

Audit FAQs

Yes. We provide this deep-dive analysis free of charge to qualified brands spending over £2,500/month. We believe the best way to prove our expertise is to actually show you how we can improve your performance before you ever pay us a dime.

No. We request standard access via our Google Partner MCC. This allows our specialists to analyse your historical data and campaign structure securely.

Once you grant access, our senior team begins the analysis. You will receive your custom presentation and strategic roadmap within 48 to 72 hours.

Many of the brands we audit are currently working with other agencies. Getting a second opinion is just good business practice. The audit is strictly confidential, and your current agency will not be notified.

Take Action

Request Your Google Ads Audit

There is no cost and zero obligation. Let us show you exactly where your account is leaking profit.

We Strip Your E-Commerce AdsBack to Brick.