Why Was Your Merchant Account Flagged?
Merchant Center suspensions are clinical. Google's AI checks for specific technical and legal mismatches between your feed and your site.
Misrepresentation
The most common flag. Triggered by missing contact details, unclear return policies, or misleading prices that cannot be verified.
Website Needs Improvement
Google deems your site "untrustworthy" for consumers. This often relates to technical UI issues, broken links, or insecure checkout processes.
Shipping & Tax Issues
A strictly technical violation. If your shipping rates in GMC don't match the highest possible cost at checkout, your account is flagged for inaccuracy.
Our 5-Step
Merchant Center Roadmap
Merchant Center recovery requires surgical precision in your data feed.
We follow a strict protocol to ensure permanent reactivation.
Forensic Technical Audit
We audit every attribute (GTIN, MPN, Brand) to identify formatting errors and data mismatches.
Website Compliance Scrub
Fixing contact information, shipping policies, and legal footers to satisfy Google's latest requirements.
Merchant Center Data Clean
Sanitising your settings, aligning tax configurations, and verifying business ownership.
Feed Reprocessing
Pushing corrected data to Google's servers to trigger a fresh automated crawl of your products.
Strategic Appeal Management
Our senior specialists draft and manage the official appeal, communicating directly with Google's recovery teams.
What Our Clients Say
Restoration Managed by Specialists
Your account recovery is handled in-house by senior specialists with decades of experience delivering performance for ambitious brands.
Angela Zamorski
Head of Client Engagement
Angela leads our client strategy, ensuring every partnership is built on clear communication and a deep understanding of your commercial goals.
Katie Vernon
Client Success Manager
Katie is dedicated to client success, focusing on relationship management and ensuring your business goals are consistently met and exceeded.
Martin Smith
Growth Specialist
Martin is our hands-on specialist, diving deep into account data to identify and execute on new opportunities for profitable, long-term growth.
Liam Houghton
Account Manager
Liam is your day-to-day point of contact, managing campaign execution and ensuring performance is always aligned with key objectives.
Why Growth Agency?
We're more than an agency; we're your dedicated growth partner.
Top 10% of UK Agencies
As a Google Partner, we're recognised for demonstrating Google Ads expertise and driving client growth.
Experienced Leadership
Our leadership team each have over 25 years of experience building successful agencies and delivering performance for ambitious brands.
UK-Based Specialists
Your account is managed by our in-house team of senior growth specialists, not outsourced or automated.
Restoration FAQs
Misrepresentation is Google's umbrella term for trust issues. It can be triggered by missing or incorrect contact information, unclear business address details, or misleading prices that cannot be verified.
Our internal audit typically take 3-5 working days. Once the appeal is prepared it is submitted, Google's review period varies from 48 hours to 2 weeks depending on the complexity of the violation flag and then this loop can be repeated any number of times based on Googles interpretation of the information and responses provided.
Throughout the process you will be kept up to date and informed of communication and progress both from growth agency and google directly.
Yes absolutely, with our restoration services growth often steps in when other agencies tap out. In fact several of our cases are referrals form other agencies. Our team find it insightful and useful being able to perform a review of your previous appeal submission to see where it failed and develop a revised strategy to get the decision overturned.
Yes. As a Google Partner, we follow strict data protection protocols. We never ask for your login passwords; we access your account through our secure Manager Account (MCC) once you approve our invitation.
Not necessarily. We audit your existing feed setup first. Often, the issue is with how data is mapped or synchronised rather than the feed itself. We'll fix your current structure if possible.
Request Your Forensic Audit
Take the first step toward getting your products back on Google. Our specialists will review your feed and website to build your recovery plan.
Thank You!
Your proposal request has been received. One of our specialists will be in touch shortly.