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Google Ads Audit

We Will Pay You
£250 If We Can't Improve Your Google Ads

Most Google Ads accounts look fine on the surface. Underneath, they are usually wasting budget, missing conversions, or blocking scale. If we review your account and find nothing meaningful to improve, and give no recommendations, we will pay you £250 for your time.

Claim your £250
Ad Spend
£12.4k
CPA
£48.50
Revenue
£27.2k
ROAS
2.2x
Inject Customer Data
Deploy POAS Triggers
Scale High Margin
Profitability Achieved
Ad Spend
Revenue
Google Partner Logo Google Partner
4.7

from 76+ Google Reviews
Before The Fix

You Haven't Hit a Performance Wall by Accident

Most accounts do not flatline because they are "bad". They flatline because hidden problems build up over time. Growth slows, efficiency drops, and the same budget starts producing less than it used to.

Scaling Stops Working

You push budget up, but acquisition costs climb too quickly and profit disappears. More spend no longer means better returns.

Data Cannot Be Trusted

Google Ads shows conversions, but your CRM tells a different story. When attribution is off, every optimisation decision becomes weaker.

Competitors Start Taking Ground

Without any obvious warning signs, lead volume begins to slip. Competitors bid harder, auctions become more expensive, and your share of the best traffic starts to shrink.

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What You'll Get

The Three Pillars of a Profitable Ad Ecosystem

A 30-45 minute screenshare with a Google-certified specialist, followed by a clear written summary of the key findings, priorities, and next steps.

1. Tracking & Measurement

Weak measurement is one of the biggest causes of bad decisions in Google Ads.

 

We review:

  • conversion tracking across forms, calls and purchases
  • what is actually being counted as a conversion
  • lead quality signals and whether they reflect real business value
  • GA4 and attribution setup where relevant

2. Competitor Reality Check

No gimmicks. Just a clearer view of how the market is behaving around you.

 

We review:

  • what competitors are doing to win high-intent searches
  • whether they are using tighter segmentation or stronger landing pages
  • brand defence and conquesting opportunities
  • whether they are bidding more aggressively in key products, locations or periods
  • offer framing, proof points and conversion paths that may be giving them an edge

3. Ads & Landing Page Alignment

A lot of wasted spend happens between the search, the ad, and the page.

 

We review:

  • RSA asset quality and messaging gaps
  • sitelinks, callouts and structured snippets
  • whether the offer is strong and clear enough to convert
  • landing page friction that may be suppressing conversion rate

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Comprehensive Review

What We Actually Look At

We don't rely on automated Google recommendations. Our manual audit uncovers the structural flaws costing you money.

Competitive Visibility Map

A clearer view of where competitors are appearing above you, where you are not visible enough, and where you may be losing ground.

Measurement Reliability Review

We assess whether the account is making optimisation decisions on trustworthy data, or whether reporting may be overstating performance.

Performance Max Transparency Review

We look beyond headline numbers to assess where PMax is genuinely contributing and where it may be hiding waste or overlap.

Paid vs Organic Overlap Check

Where relevant, we review whether you may be paying for clicks you could already be winning organically, or leaving gaps competitors can exploit.

Merchant Centre Commercial Review

For e-commerce accounts, we assess whether pricing, feed quality, promotions, product coverage and trust signals may be affecting Shopping performance.

Top 5 Growth Blockers

Rather than just listing issues, we highlight the five things most likely to be limiting growth or wasting budget right now.

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The Audit Process

Our senior media buyers manually audit your campaigns, diagnose the leaks, and map the exact structural changes needed to lower your CPA.

Example Audit Focus SAMPLE

Search Term Bleed

Extraction of the exact broad-match queries actively wasting your daily budget.

PMax Cannibalisation

Analysis of display and video network placements eating your high-intent search budget.

Attribution & Tracking Accuracy

Identification of double-counting, bad tag firing, or broken primary conversions.

Bidding Strategy Constraints

Review of Target ROAS/CPA settings to ensure the algorithm isn't being choked.

Campaign Restructure Mapping

Mapping the architectural rebuild required to scale without hitting efficiency ceilings.

Note: Every audit is bespoke. We don't use templates; we focus strictly on the structural bottlenecks draining your specific account.

1. Discovery Call

A brief chat to benchmark your current CPA, profit margins, and specific commercial targets before we look at the data.

2. Account Access

We send a standard access request via our Google Partner MCC. Your live campaigns remain completely secure while we conduct our review.

3. The Manual Audit

We review your search term data, reverse-engineer your Performance Max setups, and stress-test your bidding constraints.

4. The Technical Debrief

We walk you through the raw data. You get the exact list of negative keywords to add, campaigns to pause, and structures to rebuild.

After The Fix

What Happens When You Uncap Performance?

When CPA drops and data quality improves, scaling becomes a mathematical certainty. See the projected impact of our audit framework.

£10,000

Current Trajectory

Average CPA £45.00
Est. Conversions 222
Est. Revenue £44,400
Optimised

Post-Audit Projection

Target CPA (-30%) £31.50
Est. Conversions 317
Projected Revenue £63,400
+£19,000 Monthly Uplift

Ready to see if these numbers are possible for your account?

Claim Your Free Audit

What Our Clients Say

"Before working with Growth, I was sceptical of digital marketing agencies, as many overpromise and underdeliver. However, my experience with Growth has been different from the start. Their communication is efficient, they truly understand our brand, and most importantly, they’ve already delivered tangible results that I’m confident can scale. While it’s still early days, I wouldn’t hesitate to recommend them based on the progress we’ve seen so far."
— Charlotte Aytan, Director at TLC Sport
"We've worked with Growth for years, and they’ve been instrumental in our success. They led our rebrand, delivering a seamless, high-performing website that customers consistently praise. Growth handles everything from hosting to updates so we can focus on running our business. Always proactive and easy to reach, they continue to refine our SEO and site strategy to keep us ahead. A truly invaluable partner."
— Asta Ugianske, Director at Hide Rugs
"We engaged with Growth as the digital world can be a real minefield and they made the whole process relatively easy. They built us a website that not only looks the part but delivers, driving real leads and getting Blackwood Ovens in front of the right customers. It’s great working with a team that knows their stuff and actually makes a difference."
— Neil Guest, Managing Director at Blackwood Ovens
"When Dawnvale sought future growth in the hospitality industry, we were fortunate enough to partner with Growth Agency. Their expertise and guidance were instrumental in transforming our aspirations into reality... Thanks to Growth Agency's strategic guidance and hands-on approach, Dawnvale has flourished, emerging as one of the foremost design and build hospitality companies in the market."
— Denise Jones, Marketing Director at Dawnvale
"We’re thrilled with Growth's work and highly recommend them. Their expert team goes above and beyond—not just delivering outstanding campaign results and top-tier service, but also proactively sharing valuable insights, data, and strategic ideas that support our broader business goals. Bonus points for being a fantastic team and an absolute pleasure to work with."
— Sophie Royston, Head of Marketing at teamSOS
"We've worked with the Growth team for over 10 years across various marketing channels, primarily focusing on PPC. Their deep technical expertise in the Google search landscape has consistently delivered excellent results. They stay ahead of industry trends and continuously optimise campaigns to maximise ROI. Their dedication, innovative strategies, and personalised service make them an invaluable partner for our long-term success."
— Ben Slaven, Director at Function18
Got Questions?

The £250 Guarantee

If, after completing our audit, we do not identify any material issues and do not provide any specific recommendations reasonably capable of improving your Google Ads performance, efficiency, measurement quality, or scalability, we will pay your business £250.

 

Important terms:

  • The audit is free and there is no obligation to appoint us.
  • One audit per business group.
  • An active Google Ads account and sufficient recent data are required.
  • Full access and reasonably requested supporting information must be provided.
  • The guarantee applies only after a completed audit and review meeting.
  • If we identify any material issue or provide any specific recommendation, the £250 payment does not apply.
  • We may decline applications that do not meet the eligibility criteria.
  • If payable, £250 will be paid within 30 days.
  • Full terms apply. Click Here.
Take Action

Request Your Google Ads Audit

There is no cost and zero obligation. Let us show you exactly where your account is leaking profit.